Member Information

Content Marketing

Are you familiar with the saying ‘Content is King?’ Have you wondered what it means, or if it is relevant to your business?

Put simply, the saying refers to the concept of content marketing – an approach focused on creating and distributing relevant and meaningful information to current and potential customers.

The value of a personal brand for tourism business owners

Ok, let’s start with a simple question. What is a personal brand? According to Joseph Liu from Forbes.com “personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life.” Put simply, it is a reflection of your values and personality.

Tourism Services Update

The Hinterland Committee thought it was timely to give members an update on what is happening in local tourism services in early 2021 as we try to get back to ‘business normal’ after the disruptions of COVID-19. We spoke to Anne-Marie Haluszka, the Coordinator of Tourism Services at the Mornington Peninsula Shire’s Tourism team